When I first started my business, going from an employed photographer in a busy studio environment to working for myself was a deep dive into the unknown for me. I’d never had to think about branding because I was part of a bigger team, I just turned up, did my work and left at the end of the day. So finding my feet with my own brand has taken a while. One thing I knew was I wanted was to be authentic, trustworthy and show up as myself.

Earlier in the year I had the opportunity to do a branding and product shoot for the incredibly talented Adventure Pawtraits. A fellow Staffordshire based photographer and very good friend of mine, Katie.

Branding photography is one of my favourite things to do. Connecting with business owners and creative people to visually tell their stories doesn’t get boring. But why is branding photography so important?